#UNStudioSteals: A Twitter Thread Denouncing @UNSudio’s #Plagiarism of #ElasticLiving by #AngeloRoventa

In the field of #research , #plagiarism is unacceptable and denounced. Here begins a thread denouncing @unstudio 's shameless plagiarism of over a decade's worth of #research by the Austrian architect and inventor #AngeloRoventa.

Roventa has long been researching ways to make space #adaptable to different needs at different times, #Hacking high-density #Archive systems into furniture modules that instantly transform spaces. He patented "Elastic Living" in 2008

In 2009 Angelo Roventa exhibited "Elastic Living" at the @MAKWien in an exhibition curated by @HeidulfG. Visitors could operate the modules and change the space in this interactive installation. Video (in German):

Inventions have to be constantly tested and improved, which architect Angelo Roventa did by exhibiting at venues such as the Milan Furniture Fair. But he also built "Elastic Living" into real residential buildings, such as this social housing project in Dornbirn, Austria:

In 2019, I invited Angelo to participate in the BCN NYC Affordable Housing Challenge, and "Elastic Living" was selected one of 3 finalists. https://www.barcelona.cat/infobarcelona/en/tema/housing/finalists-presented-in-the-bcn-nyc-affordable-housing-challenge_787863.html Here we are posing with dignitaries:

In our competition entry we wrote: "An elastic_LIVING® apartment of 36 m2 delivers 4 rooms that add up to more than 60 m2." See for yourself:

Compare that with @UNStudio_Arch 's recent post: "UNStudio designed an adaptable partition and furniture ‘plugin-based’ system, which allows homeowners to use the space in a 40m2 apartment almost as if it were a 60m2 loft."


Now look at the designs themselves: Roventa's is on the left, in the form of a series of diagrams, and @UNStudio_Arch 's version is on the right, in the form of a rendering. The movable furniture modules are exactly the same even though they are inside different spaces.

@unstudio does not cite Angelo Roventa's "Elastic Living" as a precedent although they are clearly familiar with it. Their claim to have "designed" this system is now all over the internet, on sites such as @designboom @WACommunity @archinect etc.

If @UNStudio_Arch had cited Roventa's precedent and claimed only to be improving it, then there would be NO issue here. But their false claim to have "designed" it ex nihilo needs to be denounced because it undermines the credibility of #architecture and #design as #research .

Where is UNS's body of research behind their claim? Where have prototypes been exhibited? Where has UNS employed such a system before? Nowhere as far as I can see. So then why not simply acknowledge Roventa instead of stealing from him, perhaps even collaborate with him?

No wonder architecture has a #credibilityproblem (along with low fees, etc.) if #starchitects like @UNStudio_Arch do NOT conduct #research ethically, fairly or rigorously (if at all) and don't give credit where due. This needs to change. Please RT if you agree!

@edwinheathcote @paulgoldberger @trevboddy @manonmollard @anatxuz @fredymassad @FabrizioGallant @UrbLivLab @christophlueder @d__architecture @brunotonelli @YouDesigniWrite @jmcwhrtr @eabeaumont @alucidwake @edgarg_com @dneus @loudpaper @BrendanCormier @JmEzquiaga

@JoseJuanBarbaG @joseph_grima @EUMiesAward @porebska_ewa @aaronbetsky @OleBouman @rvtoorn @der_baumeister @RedaktionB @archpaper @BDonline @DomusWeb @AzureMagazine @CdnArch @ccawire @ArchisVolume @e_architect @katyatylevich @kimmelman @FailedArch @ArchitectsJrnal @archdeclare

Incidentally, this is not the first time #elasticliving has "inspired" architects to "imitate" it without citing precedent:


@cath_slessor @sandrahofmeiste @llatzermoix @bethgali @mpoch @jaumepratarq @jordibadiabaas @NacymBaghli @PhinHarper @Arquine @RevistaPLOT @scapegoatjrnl @ollywainwright @marcusfairs @ArchReview @parq @pippociorra @dpr_barcelona @miqadria @vicenteguallart @pedrogadanho

@weizman_eyal @RICARDODEVESA @_SamJacob @Trustcate @markminkjan @rene_boer_ @owenhatherley @surosmaninho @iconeye @DianaBudds @aarieff @mcmansionhell @modescriticism @curiousoctopus @zachmortice @IngaSaffron @BlairKamin @FA_Platform @NewArchWriters @PlacesJournal @commonoffice

Not a dissimilar story to #ElasticLiving being plagiarized by @UNStudio_Arch , except this one concerns an architect being ripped-off by #QatarFakes and Chinese knock-offs rather than by #SuperDutch masters, which is *just* as atrocious, @bethgali !



Originally tweeted by Rafael Gomez-Moriana (@rafagomo) on 2021/02/17.

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