Inteligencia empresarial / Corporate Intelligence

[English text follows below]

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Publicidad en El País, 31 de enero 2016 / Advertisement in El País, 31 January 2016

Ya sabemos que hoy en día está muy de moda llamar ‘inteligente’ o ‘smart’ a todo absolutamente, incluso a los últimos modelos de televisores. Pero hacer publicidad de un nudo de autopistas como ejemplo de ‘infraestructura inteligente’ roza ya el insulto a nuestra inteligencia colectiva. Suena a la publicidad engañosa del tipo ‘motores diesel limpios’.

De hecho, según CityLab, el alcalde de Houston, Texas, (la imagen en la publicidad es de Dallas, Texas) recomienda no ampliar las autopistas urbanas y suburbanas de su Estado porque, contrariamente a lo que se cree, el aumento de la capacidad vial metropolitana sólo lleva a más congestión. En su lugar, recomienda invertir en transporte público si realmente queremos descongestionar las ciudades. Sí, por increíble que parezca, esto lo ha dicho el alcalde de la capital mundial de la industria petrolera.

Resulta evidente que la inteligencia empresarial es algo así como la inteligencia militar: un oxímoron. En todo caso, nos están tomando a todos por tontos.


 

We’re all aware how fashionable it has become to label absolutely everything ‘intelligent’ or ‘smart’, even the latest TV sets. But to advertise a freeway intersection as an example of ‘intelligent infrastructure’ is an insult to our collective intelligence, recalling misleading advertisements of the ‘clean diesel engine’ kind.

Indeed, according to CityLab, the mayor of Houston, Texas (the image above is a freeway intersection in Dallas, Texas) recommends not increasing the capacity of urban and suburban motorways because, contrary to long-held beliefs, this only increases urban congestion. Instead, he recommends investing in public transportation if we really want to decongest cities. Yes, incredible as it may seem, this is what the mayor of the “oil capital of the world” recommends.

It is clear that corporate intelligence is like military intelligence: an oxymoron. In any case, they are taking us for complete fools.

About Rafael Gomez-Moriana

I am an architect, writer and educator. rafagomo.com chronicles my architectural making, writing, teaching and curating activity, while criticalista.com is an archive of my writings as well as a platform for venting personal rants and observations. I studied architecture at the University of Waterloo (Canada) and at the Berlage Institute (the Netherlands). I direct the University of Calgary’s architecture term-abroad program in Barcelona and teach at CIEE, and have previously taught in the Metropolis Masters Program in Architecture and Urban Culture as well as at Carleton University and the University of Manitoba.

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