Posts Tagged: advertising

Fake Architecture News?

A few weeks ago, I received a curious e-mail from someone representing “a digital marketing agency currently working with a leading architecture and design firm.” They wrote to inquire if I, as the proprietor of this architecture blog, would be

Fake Architecture News?

A few weeks ago, I received a curious e-mail from someone representing “a digital marketing agency currently working with a leading architecture and design firm.” They wrote to inquire if I, as the proprietor of this architecture blog, would be

The Barcelona Pavilion as Cozy Christmas Home

Here’s yet another advertisement that features the Barcelona Pavilion. This one isn’t a print ad for a famous German brand of luxury automobiles, but a TV ad for a Dutch brand of  beer that has just come out for Christmas, even though it’s November

The Barcelona Pavilion as Cozy Christmas Home

Here’s yet another advertisement that features the Barcelona Pavilion. This one isn’t a print ad for a famous German brand of luxury automobiles, but a TV ad for a Dutch brand of  beer that has just come out for Christmas, even though it’s November

Inteligencia empresarial / Corporate Intelligence

[English text follows below] Ya sabemos que hoy en día está muy de moda llamar ‘inteligente’ o ‘smart’ a todo absolutamente, incluso a los últimos modelos de televisores. Pero hacer publicidad de un nudo de autopistas como ejemplo de ‘infraestructura

Inteligencia empresarial / Corporate Intelligence

[English text follows below] Ya sabemos que hoy en día está muy de moda llamar ‘inteligente’ o ‘smart’ a todo absolutamente, incluso a los últimos modelos de televisores. Pero hacer publicidad de un nudo de autopistas como ejemplo de ‘infraestructura

Plus ça change…

This is a screengrab of what appeared on my laptop recently when I downloaded a New York Times article titled “What You Can Do About Climate Change.” Yes, that’s a pop-up ad for a private jet that I had to close so

Plus ça change…

This is a screengrab of what appeared on my laptop recently when I downloaded a New York Times article titled “What You Can Do About Climate Change.” Yes, that’s a pop-up ad for a private jet that I had to close so

Groupies

[Originally published in Mark Magazine #51] We’ve all heard of ‘selfies’. What about ‘groupies’? During the opening of the 14th Venice Architecture Biennale, photographer Sergio Pirrone and I casually interviewed and photographed groups of Biennale attendees. Normally commemorating an extraordinary collective

Groupies

[Originally published in Mark Magazine #51] We’ve all heard of ‘selfies’. What about ‘groupies’? During the opening of the 14th Venice Architecture Biennale, photographer Sergio Pirrone and I casually interviewed and photographed groups of Biennale attendees. Normally commemorating an extraordinary collective

Skin-Deep Beauty

Rambla de Canaletes, Barcelona. 8:30 AM. The morning light is shining through the window openings of a façade that has been left standing all by itself. The façade originally belonged to a building that contained several floors of dwellings over ground-level shops; a

Skin-Deep Beauty

Rambla de Canaletes, Barcelona. 8:30 AM. The morning light is shining through the window openings of a façade that has been left standing all by itself. The façade originally belonged to a building that contained several floors of dwellings over ground-level shops; a

Architecture and Status-Anxiety

A recent advertisement in El País Ever wondered why luxury products are advertised so heavily in mass-circulation media, even though the market for such products is only a small fraction of the readership? I have, and I think I’ve figured

Architecture and Status-Anxiety

A recent advertisement in El País Ever wondered why luxury products are advertised so heavily in mass-circulation media, even though the market for such products is only a small fraction of the readership? I have, and I think I’ve figured