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Criticalista

Rafael Gómez-Moriana's architecture blog

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Tag: facadism

Skin-Deep Beauty

Rambla de Canaletes, Barcelona. 8:30 AM. The morning light is shining through the window openings of a façade that has been … More

advertising, architecture, authenticity, Barcelona, building envelope, facadism, heritage

Get Smart

A façade design in which photovoltaic panels end up casting shadows upon other photovoltaic panels does not seem to me … More

bullshit, Endesa, Energy, facadism, generative design, greenwashing, IaaC, parametric design, Smartcity

Pseudo-Choice

Potato chips, or crisps, come in a fantastic panoply of artificial flavors. BBQ, Ketchup, or “regular” are standards the world … More

branding, facadism, merchandizing, packaging, politics

Designer Façadism

Façade by Toyo Ito A new luxury apartment building for tourists has recently opened on Passeig de Gràcia, across from … More

Barcelona, facadism, strategy, Toyo Ito

Everyday Camouflage in the City

[Originally published in Lotus International # 126. Earlier versions published in proceedings of Second Savannah Symposium “Authenticity in Architecture” (2001) and in On … More

authenticity, camouflage, cultural identity, facadism, infrastructure, Lotus magazine, modernity, semiotics, social class, strategy, theory, urbanism

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Criticalista collects Rafael Gomez-Moriana's writings on architecture and the built environment. All photographs by the author unless indicated otherwise.

©2014 Rafael Gomez-Moriana. This work is licensed under a Creative Commons Attribution 4.0 International License.

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