A few weeks ago, I received a curious e-mail from someone representing “a digital marketing agency currently working with a … More
Tag: branding
La crítica arquitectónica y la imagen del arquitecto / Architectural Criticism and the Public Image of the Architect
[English text follows below] [una versión previa de este texto ha sido presentada en un simposio de la ETSAB y publicada … More
The Barcelona Brand
Barcelona is the sixth most powerful urban brand in the world, according to a report published today in The Guardian, … More
Everything is Art
ARCO art fair, Madrid. In September 2012, the fiscally and socially retrograde People’s Party governing Spain raised the value-added tax on … More
Power, Corruption and Architecture
Transparency International released its annual report some weeks ago, and this year’s corruption perception index, which ranks 177 countries from least to most … More
Pseudo-Choice
Potato chips, or crisps, come in a fantastic panoply of artificial flavors. BBQ, Ketchup, or “regular” are standards the world … More
Not So Different
“Spain is Different” was a tourism campaign slogan coined in the mid-1960s by dictator Francisco Franco’s Ministry of Information and Tourism (!), … More
BMW Welter
Luxury automobiles are fetish items par excellence. The advertising, branding and merchandising of this kind of consumer good is designed … More
Welcome to the Hotel Barcelona
In case anyone hasn’t noticed, Barcelona is in the tail-end of a hotel construction boom. And Barcelona being “Barceloooooonaaaaaa” means, … More
